Share
Advertising Organizations and Publications
A Resource Guide
- John Philip Jones - Syracuse University, USA
May 2000 | 360 pages | SAGE Publications, Inc
John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.
Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.
The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Introduction
PART ONE: ADVERTISING ORGANIZATIONS
Diane Foxhill Carothers
Advertising Archives
Advertising Archives
Andrew Brown
The Advertising Association (AA) (UK)
The Advertising Council
Paula A Alex
The Advertising Educational Foundation (AEF)
Helga Diamond
The Advertising Federation of Australia (AFA)
Advertising Industry Awards
Jim Spaeth
The Advertising Research Foundation (ARF)
Advertising Seminars International (asi)
Robert L King
The American Academy of Advertising (AAA)
The American Advertising Federation (AAF) and the Advertising Hall of Fame
The American Association of Advertising Agencies (AAAA)
The American Marketing Association (AMA)
Arcature (formerly the Coalition for Brand Equity)
The Association of National Advertisers (ANA)
The Audit Bureau of Circulations (ABC)
British Design and Art Direction (D&AD)
Elizabeth Lascoutx
The Children's Advertising Review Unit (CARU)
Competitive Media Reporting (CMR)
The Council for Marketing and Opinion Research (CMOR)
The Council of American Survey Research Organizations (CASRO)
Cox Direct
The Direct Marketing Association (DMA)
Laurie J Spar
The Direct Marketing Educational Foundation (DMEF)
The European Association of Advertising Agencies (EAAA)
The European Society for Opinion and Marketing Research (ESOMAR)
Jan Slater
The Federal Trade Commission (FTC) and How It Regulates Advertising
The Free-Standing Insert (FSI) Council
Genootschap Voor Reclame
Henning Von Vieregge
Gesamtverband Werbeagenturen (GWA)
The History of Advertising Trust Archive (HAT)
The Incorporated Society of British Advertisers (ISBA)
Institut de Recherches d'Etudes Publicitaires (IREP)
John G Sinclair
The Institute of Canadian Advertising (ICA)
Tessa Gooding
The Institute of Practitioners in Advertising (IPA)
The International Advertising Association (IAA)
The International Advertising Festival, Cannes
The International Federation of Periodical Publishers (FIPP)
The International Radio and Television Society Foundation (IRTS)
The Internet Advertising Bureau (IAB)
The Magazine Publishers of America (MPA)
The Marketing Science Institute (MSI)
The Marketing Society (UK)
The Market Research Council
David Barr
The Market Research Society (MRS) (UK)
The Market Research Society of Australia (MRSA)
The Media Research Club of Chicago (MRCC)
Rana Said
The National Advertising Division, National Advertising Review Board and the Self-Regulating of Advertising
The National Association of Broadcasters (NAB)
The National Newspaper Association (NNA)
The New Products Showcase and Learning Center (NPSLC)
The Newspaper Association of America (NAA)
The One Club for Art and Copy
The Outdoor Advertising Association of America (OAAA)
The Partnership for a Drug-Free America (PDFA)
The Point-of-Purchase Advertising Institute (POPAI)
The Promotional Products Association International (PPAI)
The Promotion Marketing Association (PMA)
The Radio Advertising Bureau (RAB)
The Second Wind Advertising Agency Network
The State Advertising Coalition
The Television Bureau of Advertising (TBA)
The Traffic Audit Bureau for Media Measurement (TAB)
The World Federation of Advertisers (WFA)
The Yellow Pages Publishers Association (YPPA)
PART TWO: ADVERTISING PUBLICATIONS
Admap
Advertising Age
Adweek Magazines
American Demographics (AD)
Campaign
Commercial Communications
The Integrated Marketing Communication Research Journal
Interactive Marketing (UK)
The International Journal of Advertising (IJOA)
Philip Kitchen
The Journal of Marketing Communication (JMC)
Market Leader
Advertising Organizations That Publish Journals
Advertising Organizations That Publish Journals
PART THREE: POSTLUDE
Philip Jones
The Founding Fathers
