Applying Innovation
- David O'Sullivan - University of Auckland, New Zealand
- Lawrence Dooley - University College Cork, Ireland
A step-by-step approach to applying high-impact innovation principles in any organization
Innovation is an important force in creating and sustaining organizational growth. Effective innovation can mean the difference between leading with a particular product, process, or service—and simply following the pack. Innovation transforms mediocre companies into world leaders and ordinary organizations into stimulating environments for employees.
Applying Innovation combines the key ingredients from areas including innovation management, strategic planning, performance measurement, creativity, project portfolio management, performance appraisal, knowledge management, and teams to offer an easily applied recipe for enterprise growth. Authors David O'Sullivan and Lawrence Dooley map out the main concepts of the innovation process into a clear, understandable framework—the innovation funnel.
Unlike other texts for this course, Applying Innovation goes beyond methodologies and checklists to offer an invaluable step-by-step approach to actually applying high-impact innovation in any organization using a knowledge management systems, whether for a boutique firm or one comprised of thousands of individuals.
Key Features: Intended Audience:
Applying Innovation is designed for undergraduate and graduate courses such as Innovation Management, Project Management, Strategic Planning, and Performance Management in fields of business, science, and engineering. This book appeals to instructors who want to reduce the "chalk and talk" and increase the hands-on practicality of their courses in innovation management.
One of the major topics in this course which ends with a paper is managing innovation in business. This book is a good complementary literature and furthers the schools goal to promote academic level English literacy.
Very good book. Will be added to the reading list. Very good book to suppliment the material provided in a New Product Marketing module. For future the addition of colour would help visual learners - or indeed the general attention of level 4 students! Only reason not made essential reading for the module is that it is too heavy for a module based around both new product development as well as marketing.
The book presents the basic issues about innovation. It is a good introduction to the subject of innovation in the organization. The students have access to clearly depicted knowledge on applying innovation.
A great concise text that puts all the information at your fingertips.
For use in the course "Product development and Innovation" - 2 year BA level
This text provides a good introduction to some important themes. However it lacks in-depth industry examples which is a must for international students.
The book was quite easy to read and understand. I would say that the students enjoyed it.
This book will be suggested as supplementary reading for students, but has not been added to any formal reading list. There are some useful models for the students however the book appears to be written with business schools or business management courses in mind. There is very little written on the evaluation of innovation. I will see what the students reaction to the text book is over the next 6 months.
This is a good book for guiding innovator on how to apply their innovative idea into successful product. It can be included within Innovation Management textbook. Surely there are other issues that need to be considered if one wants to do a complete innovation management analysis. That is why this book should used in conjunction with other innovation management book and not in itself.
The book is good for research, but can only be used as a supplemental book to the main text for intellectual property law.
