Wenbo Cai

Dr. Wenbo (Selina) Cai is an assistant professor in the department of Mechanical and Industrial Engineering at the New Jersey Institute of Technology. She received both her Ph.D. in Industrial Engineering & Operations Research from the University of California at Berkeley. Dr. Cai's work focuses on exploring the interaction between consumer behavior and the design, pricing and management of products and services. Her current area of research is the application of incentive design in supply chain management and energy sustainability.