Broadcast News Producing

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Brad Schultz - University of Mississippi, USA

Other Titles in:
Journalism | Media Organization and Production

October 2004 | 232 pages | SAGE Publications, Inc

Broadcast News Producing goes behind the camera and exposes readers to the process of news production from the creation of story ideas to the presentation on air. From a broad theoretical perspective to a direct 'how to' of putting together a newscast, this book covers news producing for television, radio, and the Internet. In addition, the book discusses critical issues facing today's producers, including newsroom leadership, staff management, resource management, newsroom relationships and career planning. Broadcast News Producing is designed for anyone who wants to work in today's broadcast news industry and is an ideal text for any Mass Communication or Journalism course on broadcast news.

Chapter 1- What is a Producer?

Newsroom Structure

What Else Does a Producer Do?

The Producer's Role in the Newsroom

Thinking More About It

Chapter 2- Producing Today's News

The Evolution of News Producing

Network News

Implications for Local Producers

Thinking More About It

Chapter 3- The Producing Process

Story Ideas and Value

Rundowns

Skeleton Rundowns

Blocks and Stacking

Finishing Strong

Scripting

In the Control Room

Thinking More About It

Chapter 4- Writing

Overview

Summary

Thinking More About It

Chapter 5- Producing for Television

Alternative News Formats

Alternative News Strategies

Breaking News

Summary

Thinking More About It

Chapter 6- Weather and Sports

Weather

Sports

Thinking More About It

Chapter 7- Producing for Radio and the Internet

Radio

The Internet

Thinking More About It

Chapter 8- Surviving the Newsroom

Theories X, Y and Z

Newsroom Relationships

Personal Relationships

Thinking More About It

Chapter 9- Issues in Producing

Quality vs. Ratings

Live Reporting

News Cutbacks

Market Size

Ethics

Consultants

Thinking More About It

Chapter 10- The Job Market

Finding a Producing Job

The Job Search Process

Summary

Thinking More About It

"Having worked closely with Brad Schultz, I know he has important insights to pass along to students in the area of broadcast news production. This seems to be a fairly comprehensive effort that covers many of the aspects of news production that other texts have ignored. I think it will be a tremendous help to those who are interested in this part of the broadcast journalism industry."

Dr. Joe Foote

Arizona State University and Past President of the Association for Education in Journalism and Mass Communication

"Brad Schultz has brought his solid professional experience to bear in putting together a highly readable how-to for students aspiring to take their place behind the camera. Broadcast News Producing is full of useful tips as well as providing important grounding in the fundamentals of producing a successful newscast."

Beth E. Barnes

University of Kentucky