Entrepreneurial Management in Small Firms
- Ian Chaston - University of Plymouth, UK
Small Business/Entrepreneurship
Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.
The text:
- Includes a dedicated chapter on social entrepreneurship and family firms
- Explores issues of Ethics and Corporate Social Responsibility
- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.
- Learning features including learning aims, summaries, points for discussion, and further reading.
- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.
This is a reasonably sound text and it addresses many of the core principles of the subject. However,compared with other tets in this area of entrepreneurship, this particular text does lack sufficient in depth cases.
An excellent book due to the ease of understanding and the simple logical text which makes this a very usefull tool for teaching
This book will add depth to the reading undertaken by students on this module.
This is a good overview book - but many of the cases relate to large business scenarios rather than small ones. Also, the emphasis is on Norther American firms.
Hence why this is recommended rather than essential.
