Focus Groups as Qualitative Research
- David L. Morgan - Portland State University, USA
Qualitative Research Methods
Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
a fantastic guide for anyone who is using focus groups as a research method. it covers all the topics from technical set up of the focus group to reflective questions that may arise while using this particular methods.
This text provides some excellent advice and structure for focus group methodology and analysis.
I will recommend this book at supplemental reading for my student writing BA projects and MA theses.
The book was well-written, easy to understand, and methodical in its approach. It is recommended for anyone planning a focus group who has no or limited previous experience.
