International Public Relations
Negotiating Culture, Identity, and Power
- Patricia A. Curtin - University of Oregon, USA
- T. Kenn Gaither - Elon University, USA
Going beyond the Western, democratic, corporate perspective, the book critically examines the global diversity of public relations practice in such areas as travel and tourism, sports and international goodwill, non-profits, trade associations, and government national-building and branding efforts. The book questions existing public relations theory by illustrating how public relations is often practiced in countries significantly different from those in the West.
International Public Relations: Negotiating Cutlure, Identity, and Power provides a theoretical and practical foundation for public relations researchers and scholars that accounts for cultural differences and the challenges of public relations practice in an era of increasing global interdependence and interconnectedness.
International Public Relations is one of the growing fields both professionally and academically. This book not only encourages the reader to understand the impact of economic and cultural models in the practice of public relations, but also provides an exclusive insight into the international practice of public relations. The book pragmatically examines the challenges of international public relations, investigates the impact of culture, identity on public relations globally by adopting a case study approach which is extremely beneficial for the undergraduates. The course at DMU includes an assignment on International Public Relations which requires researching international public relation practices. Hence this book can guide the learning that is required for conducting the research.
Individual chapters will be used in class.
