Managing Media Work
- Mark Deuze - University of Amsterdam, Netherlands
Culture and Media | Mass Communication (General) | Vocational and Professional Studies (General)
While students who want to enter a media industry may understand the impact the industry has on audiences and politics (as these are the dominant areas of mass communications research and courses offered), these students generally are not empowered to understand how and why the industry works as it does, nor how contemporary worldwide societal shifts and trends – such as globalization, digitalization, convergence, and individualization – affect the everyday managerial and creative practices in the industry. Mark Deuze addresses and answers these issues and needs.
Will be using Chapters 16 through 19 as reading material in our course.
There are some useful chapters in this collection on the theme of work and working practices in the media industries. Particularly recommended is Rosalind Gill's contribution on management of the the self.
An excellent collection of research in this emerging field
Impressive, conceptually rich --integrating media management and creative industries. Recommended for students, researchers and professionals interested in innovation in the media and all creative industries.
The text breaks up the industry into specific mediums so that a developing undergraduate/trainne journalist can further develop their skills with an understanding of the demands of an industry. An understanding of the theoretical and vocational aspects of practice are vital to any undergraduate in journalism/media studies and this text brings together the historical with the economics and individualisation of the different areas of the industry. Each individual section is broken down into bite size areas that any student will be able to use to mange their work within university and in the media.
This is excellent - both for higher undergraduate courses and also postgraduate journalism courses
Perfect and much loved by students.
Sample Materials & Chapters
2. Media Management in Theory and Practice
4. Managing Strategy and Maximizing
