Measuring Sex Stereotypes
A Multination Study
- John E. Williams - Wake Forest University, USA
- Deborah L. Best - Wake Forest University, USA
The authors surpass previous studies in three areas: their data covers thirty nations; they test both children and adults and they examine their findings from three theoretical perspectives - affective meanings, ego states and psychological needs. They also examine the practical implications of pan-cultural stereotypes. Since the publication of the original 1982 edition, new adult data from Singapore and Portugal have also been included.