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"This textbook covers behavioral neuroscience from a research-driven perspective, while highlighting new findings in the field and discussing case studies related to the topic. It gives a fresh perspective and different lens on the field than what you would traditionally find in a behavioral neuroscience textbook, like the inclusion of neuromarketing."
"Behavioral Neuroscience provides a broad overview of physiological psychology that can serve as a foundation for learning about brain-behavior relationships and emerging subfields and applications of neuroscience."
"This textbook's coverage goes into depth on the topics important to any psychology or biology student. It contains up-to-date research and covers multiple modalities. Supplementary materials are available and this is a fresh alternative to the textbooks currently available."
"This is a very good introductory text on bio-psych. It is thorough, research-based, and has good ancillary resources, particularly for a new instructor."
