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American Marketing Association Bundle

American Marketing Association Bundle

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AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with the insight needed to make better managerial decisions. Articles cover general marketing, global thought leadership and burgeoning fields of marketing research, Big Data and analytics. The journals are highly ranked and the Journal of Marketing and Journal of Marketing Research are included on the prestigious Financial Times (FT) Top 50 Business Journal list.

This bundle includes:

- The Journal of Marketing

- The Journal of Marketing Research

- The Journal of International Marketing

- The Journal of Public Policy and Marketing

Institutional Subscription, E-access

Institutional Subscription & Backfile Lease, E-access Plus Backfile (All Online Content)

Institutional Subscription, Print Only

Institutional Subscription, Combined (Print & E-access)

Institutional Subscription & Backfile Lease, Combined Plus Backfile (Current Volume Print & All Online Content)

Institutional Backfile Purchase, E-access (Content through 1998)