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"Simplified layout, current, contemporary examples. It presents information in a different format and should generate more classroom conversation.”
“A cutting-edge approach to business instruction through the lens of entrepreneurship. I like the information discussed on nature of work and new trends such as 'gig' economies.”
"This text is built for in-class discussions and activities. It helps students develop an important entrepreneurial mindset that is
"The author's approach to writing allows the average student to approach the topic in a way others do not. The integration of a global approach is sometimes not effective in other texts. It is here.
"The content is up-to-date and relevant. This book has more chapters that are realistic in nature to the current business environment."
"A practical straight-forward introduction to business concepts. Gives students case examples to explain various concepts. I really appreciate the business ethics cases at the end of each chapter instead of one single chapter on ethics.
“A textbook with features that help your students learn and understand business better and help them to retain the information longer. I love the simplicity and forwardness of it.”
"I think the authors have done a good job of using a variety of businesses of different sizes and different types of industries to enhance the concepts."
“Timely, relevant, and relatable."
"This text covers all of the essential areas of business--with a refreshing focus on corporate social responsibility."
