Create a flyer for "Business and Professional Communication"

This textbook is very well written and covers a variety of topics. Some of the greatest strengths include coverage of the remote aspect of business for both leadership and presentations, effective virtual communication, and application of electronic communication strategies.

When addressing leadership, one needs to remember that one cannot be a leader of others until he/she can lead themselves. Self-leadership is so important for students to understand. In addition to the emphasis on leadership, this textbook focuses on the here and now while also keeping the foundations and core principles of business and professional communication.

This text dives deep into American corporate culture, trends within the workplace, and how to find one's vocational calling. Students get valuable insight into today's marketplace (domestically and abroad) and Beebe et al provides cutting edge research on how to make students more marketable, critical thinkers and personal branding skills to land dream careers.

Strengths include enhanced research on the new ways of communicating at work, especially with technology.