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Electronic Marketing and the Consumer
Edited by:
- Robert A. Peterson - University of Texas, Austin, USA
Other Titles in:
Marketing (General)
Marketing (General)
June 1997 | 208 pages | SAGE Publications, Inc
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the
Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
Robert A Peterson
Electonic Marketing
Jagdish N Sheth and Rajendra S Sisodia
Consumer Behavior in the Future
August E Grant
Television IS the Store
Walter A Bradley and S Kregg Jodie
Electronic Sales Force Management at Mary Kay
Raymond R Burke
Real Shopping in a Virtual Store
Kenneth Hill
Electronic Marketing
Fred Phillips et al
Electronically Connecting Retailers and Customers
Sunil Gupta and Rabikar Chatterjee
Consumer and Corporate Adoption of the World Wide Web as a Commercial Medium
Sirkka L Jarvenpaa and Peter A Todd
Is There a Future for Retailing on the Internet?
Larry R Leibrock
Privacy, Surveillance and Cookies
Joseph F Hair Jr and William W Keep
Electronic Marketing
Very interesting book. Does not have the depth of a standard textbook but this is one of its advantages.
It is a book I plan to add to my suggested additional reading for students to engage with when they wish. I think it will be helpful for the set assignments.
Worcester Business School, Worcester University
March 4, 2012