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“The unique feature of this textbook is that it blends traditional marketing thinking and the emerging theme of thinking in marketing. It is an awesome marketing textbook.”
“The author introduces strategy as a ‘way of thinking’ as opposed to using models in a passive manner. The goal is very ambitious and I commend him on adopting this stance. The various thought projects, decompression exercises, etc, are very well thought out.”
I have not received the review copy so I was not able to review the book and make decision.
Interesting book, but too complex concepts. It can work for graduate courses, but not for undergraduates
The content is really interesting! It provides a new way of thinking the marketing strategies. The book is good for begginers and also for professionals that has great experience with the discipline.
Fantastic tips and very good detailed thinking on Marketing Strategy the real life case studies are brought to life by the author
The book provides basic knowledge about marketing strategy. The topics being covered are well chosen. Furthermore, many examples and cases are used for a better understanding and application of the theory. Especially the chapter about prices is well elaborated and gives many practical insights. However, it would be nice if the book would aslo contain a chapter about different marketing strategic tools and their application (e.g. calculation of the BCG-Matrix).
This book provides a slightly different view on some of the current thinking. It allows students to widen their perspective of marketing strategy.
Fantastic book
Good overview, nice examples, good business graphics
A really interesting perspective of the thinking behind marketing strategy.
