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Proposal Savvy
Creating Successful Proposals for Media Projects
- Elise K. Parsigian - University of Michigan, Dearborn, USA
April 1996 | 288 pages | SAGE Publications, Inc
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects.
Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on 'How the Pros Do It' are included throughout the book to illustrate real world problem-solving procedures and thought processes.
Mary Alice Shaver
Foreword
Introduction
Media Proposals as Creative Problem Solving
Media Proposal Classes and Types
Pre-Proposal Activity I
Pre-Proposal Activity II
Writing the Media Proposal I
Writing the Media Proposal II
The Creative Factor
Getting to `Yes'
The Use and Display of Visuals