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Taking a Bite Out of Crime
The Impact of the National Citizens' Crime Prevention Media Campaign
- Garrett J. O'Keefe - Colorado State University, USA
- Dennis P. Rosenbaum - University of Illinois at Chicago, USA
- Paul J. Lavrakas - Independent Consultant and Former Chief Research Methodologist for The Nielsen Company, Independent Consultant
- Kathaleen Reid - Lee College, Cleveland
- Renee A. Botta - University of Wisconsin - Madison, Chile
Other Titles in:
Criminology & Criminal Justice (General)
Criminology & Criminal Justice (General)
October 1996 | 168 pages | SAGE Publications, Inc
This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.
Crime Prevention and Information Campaigns
The National Citizens' Crime Prevention Media Campaign
Citizens, Crime, and Crime Prevention
Community Uses of and Reactions to the Campaign
How Citizens Responded to the Campaign
Campaign Costs, Benefits, and Effectiveness
Conclusions and Recommendations