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Applied Thematic Analysis
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Applied Thematic Analysis

January 2012 | 320 pages | SAGE Publications, Inc
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This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.
 
Chapter 1. Introduction to Applied Thematic Analysis
 
Chapter 2. Planning and Preparing the Analysis
 
Chapter 3. Themes and Codes
 
Chapter 4. Validity and Reliability (Credibility and Dependability) in Qualitative Research and Data Analysis
 
Chapter 5. Supplemental Analytic Techniques
 
Chapter 6. Data Reduction Techniques
 
Chapter 7. Comparing Thematic Data
 
Chapter 8. Integrating Qualitative and Quantitative Data
 
Chapter 9. Choosing Qualitative Data Analysis Software
 
Chapter 10. Writing Up Thematic Analyses

“There are few qualitative texts that really present a step-by-step process of how to analyze qualitative data in a systematic and rigorous way. It is very well written, students will find this text helpful. The examples are great.”

Howard K. Butcher
The University of Iowa

“I like that it is practice focused. The real world examples are key and the real world problems make the text more useful. The exercises are nice to pick from for in-class activities or small projects.”

Natoshia M. Askelson
The University of Iowa

I really think that this is the book that was very much needed. Thematic analysis in my experience is one of the most popular techniques that students use in their dissertations, but there has been little written about methodological foundations and the actual process and procedures of this kind of analysis. I think this book fills this gap very well and provides the description of actual analytical techniques to make the process more structured and rigorous. The book also incorporates examples from NVivo which is a very popular software with many institutions at the moment. The second section is about quantifying qualitative findings – and integrating quantitative and qualitative data. I find the description interesting and there are a couple of very useful tables and classifications of how to do it which no doubt will be useful for students. The section on writing up findings is really useful and I think can be used as a teaching material even if one is not using thematic analysis. Overall the book is very good and I would definitely recommend it to students on Dissertation Writing modules and/or PG Research Methods.

Maria Karepova
University of East London Business School

Deals with topic in a clear and easily understoood manner. Guides the students through the various stages and provides thought provoking discussion at intervals.

Dr Anne Mills
other, Bournemouth University
October 6, 2014
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Excellent book, but I couldn't fit it into my existing syllabus.

Professor Susan Hawes
Clinical Psychology Dept, Antioch New England Grad Sch
January 26, 2014
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I really think that this is the book that was very much needed. Thematic analysis in my experience is one of the most popular techniques that students use in their dissertations, but there has been little written about methodological foundations and the actual process and procedures of this kind of analysis. I think this book fills this gap very well and provides description of actual analytical techniques to make the process more structured and reliable. The book also incorporates examples from NVivo which is a very popular software with many institutions at the moment. The second section is about quantifying qualitative findings – and integrating quantitative and qualitative data. I find the description interesting and there are a couple of very useful tables and classifications of how to do it which no doubt will be useful for students. Finally the section on writing up findings is really useful and I think can be used as a teaching material even if one is not using thematic analysis, because students always have difficulties when they are trying to write up their findings chapters. Overall the book is very good and I would definitely recommend it to students on Dissertation Writing modules and/or PG Research Methods

Dr Maria Adamson
Business School, University of East London
January 22, 2014
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Excellent text - definitely fills a gap for this type of data analysis

Dr Anne Mills
other, Bournemouth University
October 22, 2013
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One of the best books ever written on thematic analysis. The book gives a good grasp on what thematic analysis is all about. Strongly recommended for masters and PhD students.

Dr Fawaz Baddar
Marketing , IESEG School of Management
September 17, 2013
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Ordered for Library and recommended for an upcoming qualitative methods course.

Dr John Hedgcock
GSTILE, Monterey Institute of International Studies
June 29, 2013
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An excellent text that explains the use of applied thematic analysis. A useful companion when undertaking thematic research.

Mr Alan Marvell
School of Leisure, University of Gloucestershire
April 15, 2013
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