Textbook
Advertising Creative
Strategy, Copy, and Design,Sixth Edition
Published: May 2022
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21 Results Found for "Advertising"
Textbook
Dynamics of Media Writing
Adapt and Connect,Third Edition
Published: October 2021
Textbook
Advertising in the Digital Age
Theories and Practices
Published: April 2024
Textbook
Influencers and Creators
Business, Culture and Practice
Published: April 2023
Textbook
Controversies in Contemporary Advertising
Second Edition
Published: September 2013
Textbook
Public Communication Campaigns
Fourth Edition
Published: May 2012
Textbook
Ad Critique
How to Deconstruct Ads in Order to Build Better Advertising
Published: February 2012
Textbook
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications,Second Edition
Published: December 2011
Reference Book
Published: October 2007
Academic Book
Published: April 2007
Textbook
Ethics in Public Relations
Responsible Advocacy
Published: June 2006
Academic Book
Advertising
A Cultural Economy,First Edition
Published: February 2004
Student Reference
Published: October 2003
Academic Book
Advertising Cultures
Gender, Commerce, Creativity,First Edition
Published: February 2003
Professional Book
Published: December 2001
Reference Book
Advertising Organizations and Publications
A Resource Guide
Published: May 2000
Academic Book
International Advertising
Realities and Myths
Published: January 2000
Professional Book
Published: August 1999
Professional Book
The Advertising Business
Operations, Creativity, Media Planning, Integrated Communications,First Edition
Published: March 1999
Professional Book
How Advertising Works
The Role of Research
Published: July 1998
Textbook
Published: March 1996
