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Essentials of Strategic Management
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Essentials of Strategic Management

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March 2012 | 472 pages | SAGE Publications Ltd
'This is a fantastically well written text which incorporates the latest thinking on strategic management. Striking a balance between theory and application, it is extremely readable and loaded with a wide range of case studies. An essential source for undergraduate, postgraduate and professional courses on strategic management.'

- Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.

Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.

With an emphasis on topical, distinctive and engaging features, this text offers:

  • Over 120 short, topical case studies drawn from every type of organization across more than 20 countries
  • Worksheets for strategy analysis that can be used to tackle real-world situations
  • Learning outcomes, key points and summaries to focus your reading on what matters
  • Chapter-by-chapter exercises for further study and discussion
  • Suggestions for further reading to deepen your understanding of the theories underpinning the chapters

The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.

 
The Essence of Strategy and Strategic Management
 
Understanding the External Environment
 
Industry Sector Environments
 
Enterprise Stakeholders, Identity and Purpose
 
Enterprise Resources Distinctive Capabilities
 
Strategic Decision-Making
 
Enterprise-Level Strategy Frameworks
 
Scale, Non-Scale and Vertical Strategies
 
Innovation Strategies
 
Diversification Strategies in the Multi-Activity Enterprise
 
Acquisition, Merger and Alliance Strategies
 
Multinational and Global Strategies
 
Strategy Implementation and Change Management

Supplements

Instructor Site
Companion website with lecture slides, teaching notes for case studies and assignments, module plans and links to further cases

A very good resource for students studying strategy on Business Management programmes at Masters level. Cases used are excellent and informative.

Mr Alan Johnston
York St John Business School, York St John University
July 10, 2012

The course's scope involves adoption of strategic management approach in to Turkish Public Administration. The Book's approach would be valuable for my students.

Dr SAVAS SAHIN
POLITICS AND PUBLIC ADMINISTRATION, Atilim University
July 4, 2012

useful but i will keep grant as the core text

Dr Daniel Valentine
Academic Programmes, London School of Business & Finance
June 2, 2012

Parts of the book are useful for my students. However I feel this is not detailed enough for management students, whilst being too specific for general students of management eg in the public sector

Mrs Pamela Schultz
Interdiscipline , University Campus Suffolk
May 21, 2012

An excellent book. Easy to read. It is well presented - Learning Outcomes - Case Studies - Exercises etc. Excellent consolidation learning process This book will be adopted September 2012.

Mr David Roberts
Bangor Business School, Bangor University
May 5, 2012

Adequate content, well written and with very helpful companion website

Professor Lars Binckebanck
BWL, Nordakademie
May 2, 2012

This is an excellent text which approaches the subject of strategy from a practical, business perspective rather than the standard theroetical, teaching perspective. This change in application / direction together with the 120 short business cases is a welcome relief from the standard tombs of knowledge upon which most academic programmes are based and I envisage this being particularly useful within postgraduate and professional education where the emphasis is on doing rather than thinking.

Mr Paul Matthews
Business Administration , University College Birmingham
April 25, 2012

At this time of year we review our resources for the next cohort of learners. I am pleased to say that this text is one of the best that I have found for our level five and seven learners. I am particularly inpressed with the sections on "the essence of strategy, the external environment, strategic decision making and innovative strategies." I like the way it features and then develops learning objectives. The referencing is appropriate for qualifications at this level.

Mr Derek Allford
Learning Centre, Business To Business (B2B)
April 17, 2012
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Sample Materials & Chapters

Chapter One


For instructors

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Paperback & eBook (Slimpack)
ISBN: 9781446252758
£45.99

Paperback
ISBN: 9781849201872
£61.99

Hardcover
ISBN: 9781849201865
£168.00

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