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Understanding the business dynamics in Asia is fundamental today for successful students and executives. The authors show in this book the importance of country and regional factors in business, and illuminate us on how to navigate the current risks and uncertainties when operating globally.
This book brings transparency and a deeper understanding of doing business in Asia. It will invigorate the thought process of students and executives who are interested in Asia's dynamic business scenes and opportunities. I whole-heartedly recommend this book.
I strongly endorse this new and uniquely comprehensive Asia business book for its hands-on approach to learning about the crucial importance of Asian regional connectivity: This is the world’s leading region for the interchange of final and intermediate goods and services.
The book "Doing Business in Asia" authored by Gabriele Suder, Terence Tsai and Sumati Varma is indeed a very comprehensive and contemporary piece of work focused on Asia. It covers the core issues of International Business including location and market expansion decisions, market access conditions and regional integration, entry modes and investment, Asia's global value chain participation and diversities and culture. The book encompasses updated facts, figures, charts, and illustrations in a reader friendly manner.
Given the incredible diversity of business culture across Asia and the multiple layers of subtlety, Doing Business in Asia helps peel back this complexity.
A timely and insightful book filled with comprehensive case studies. A must-read book on doing business in Asia.
Sensible advice pitched at the right level for first year higher education in my institution. This book can be integrated into a wide variety of types of business modules to encourage students to specifically tailor their proposals to Asian markets
