SAGE Brief Guide to Marketing Ethics
The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.
“The proposed text has many different sections that can only enhance classroom discussions…I think the TOC is strong and will make for a thorough text.”
"A brief overview of marketing ethics could be incorporated into courses dealing primarily with another topic to add ethics into the curriculum or it could be used in a stand-alone marketing ethics class."
The course was deferred. The book was good and I may add it as a supplement to a different marketing class. As a brief guide it would be hard to use as a standalone but in combination with a marketing text it would work well.
