Textbook
Global Marketing and Advertising
Understanding Cultural Paradoxes,Sixth Edition
Published: October 2021
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Textbook
A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing
First Edition
Published: July 2019
Textbook
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising,Third Edition
Published: June 2019
Textbook
International Marketing
Second Edition
Published: November 2018
Textbook
Global Marketing
Practical Insights and International Analysis
Published: September 2015
Reference Book
Published: January 2009
ISSN:
1069031X
Frequency: Quarterly
Frequency: Quarterly
