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Advertising in the Digital Age
Theories and Practices
Published: April 2024
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Textbook
Influencers and Creators
Business, Culture and Practice
Published: April 2023
Textbook
Controversies in Contemporary Advertising
Second Edition
Published: September 2013
Textbook
Ad Critique
How to Deconstruct Ads in Order to Build Better Advertising
Published: February 2012
Textbook
Using Qualitative Research in Advertising
Strategies, Techniques, and Applications,Second Edition
Published: December 2011
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Published: March 1996
