Qualitative Research in Business and Management
- Michael D Myers - University of Auckland, New Zealand
Qualitative Techniques for Business & Management Research
This accessible and expansive, yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data, this book provides invaluable information on writing up their research and how to get published.
Now in its third edition, Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action, and a new look at the methods and ethics of using social media data.
Supplements
The online resources featured are further reading, weblinks and powerpoint slides.
Qualitative Research in Business and Management is an accessible and well-structured introduction in qualitative research. Myers clearly explains the main concepts and principles of qualitative research, illustrating them with recent examples from top journals. Being concise and comprehensive, I consider this the best textbook in the field.
Perfect for Dissertation support
Great book, well written
This is one of few books on qualitative research method in business. The coverage is extensive. It includes both the design and data analysis of qualitative research. Although the author is a scholar in information systems, he managed to include all the business and management sub-areas in the book. The explanation is also very easy to follow.
A good book to invite students to prepare for theses using qualitative methods. The book covers the essential in an abordable way.
a useful text aimed at Business and management students which will provide a useful source of advice and guidance as well as introducing the basics.
Well explained qualitative research concepts and the exercise sections are useful.
Currently this book is still in the university (building). Due to Covid 19 I was not able to collect it.
It is a clear and concise volume that summarises many of the issues my students face in conducting their qualitative research.
