The New Marketing
How to Win in the Digital Age
- Cheryl Burgess - Co-founder and CEO, Blue Focus Marketing®
- Mark Burgess - Co-founder and President, Blue Focus Marketing®, Adjunct Marketing Professor, Rutgers University, USA
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.
From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.
Supplements
Lecturer resources
- PowerPoint slides
- Video links
- Testbank containing a mixture of multiple choice and short answer questions
Student resources
- Author video to accompany each chapter
Brings Marketing into the 21st century. Very good text to emphasise the works of the established theory.
This is the most up-to-date marketing textbook available. Its focus is to make students future-ready for careers in marketing. Includes interviews with faculty from Stanford, Wharton, Rutgers, UNC and more plus marketing executives in leading industries. This is a breakthrough book to help marketing students and professionals succeed. The reaction from students using this text in Fall 2020 has been outstanding.
