The SAGE Handbook of International Corporate and Public Affairs
- Phil Harris - University of Chester, UK
- Craig S Fleisher - Aurora WDC, Wisconsin, USA, Università della Svizzera Italiana, Italy
Business & Management (General)
This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline.
The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action:
- Foundations of PA
- PA and its relationship to other Key Disciplines
- Emerging Trends in PA
- The Regional Development and Application of PA
- Case Studies of PA in Action
- Tactical Approaches to Executing PA.
Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.
Serious academic reflection on the international practice of public affairs management should be a necessary and integral part of business and management school study, urge Phil Harris and Craig Fleisher in their latest volume on the discipline. Bringing together international case studies and theoretical analyses, while linking public affairs to other disciplines and practice, and identifying new trends, the authors have assembled a wide range of international contributors to provide a comprehensive overview of public affairs management which will become a valuable text-book for teaching purposes at undergraduate and taught postgraduate levels.
From the definition and concept of global public affairs, through to campaign design, implementation and measurement this handbook adds weight and value to current debate and future thinking. It’s essential not just for those who study what public affairs is, but those who put the theory into practice at the frontline every day. A must-read publication for every globally-minded government relations and corporate affairs professional whether they’re operating in London, Washington DC, Kenya or Korea.
Many organizations who never dreamed of having to pay attention to the public policy arena not just in the United States, but across the globe. If they don't engage, they must resign themselves to letting lawmakers and regulators make decisions for them on market growth, employee relations and even their organizational culture. The Handbook of International Corporate Andy Public Affairs by Craig Fleisher and Phil Harris can help these organizations, as well as veteran public policy practitioners. Read this book and you will understand the forces that are impacting your organization and how to engage in the process in a thoughtful, results-oriented way.
Public Affairs practitioners the world over continue to benefit from Craig Fleisher’s tenacity. Undeterred by a field that stubbornly defies description and measurement, Fleisher presses ahead on his three-decade journey of discovery to understand the practice that sits at the nexus of business government relations. His observations and insights are fresh and will resonate equally with new entrants to the field as with those of us who have followed his work over the years.
The Sage Handbook of International Corporate and Public Affairs was a remarkable initiative and this new edition builds on that achievement. It is comprehensive in scope, lucid in execution: it covers everything from ethics and philosophy to politics and lobbying and ecology. Yet it never neglects also the issues of application and operation, particularly grounded via numerous case studies. Across its thirty-seven chapters it establishes unique credentials to fit on the bookshelf of anyone with a serious interest in the area either as scholar or practitioner.
A truly monumental achievement, the Handbook speaks equally to theoretician and pragmatist. This compendium is a stimulating work but also a cosmopolitan one, international in focus and inter-disciplinary in range, and yet also exhibiting an urgent sense as to how and why the field is evolving, not least via the digital revolution. A splendid and necessary book.
From the history of the “discipline” to fascinating case studies across continents...Harris and Fleisher make a solid call for PA to be taught at business schools across the globe. They are right, and they should make the call louder as research from the United States indicates how vulnerable many corporations are to reputational risk and yet spend so little on finding out the cause before it is a crisis and then pay a small fortune in trying to mop it up. Often, the mopping up is just a waste of a crisis and an expensive one... If the “Art” of Public Affairs had a manifesto, indeed had cheer leaders and a run for office, then Harris and Fleisher would be in the vanguard as they have been for a huge number of years.
Without question the SAGE Handbook of Corporate and Public affairs is the most comprehensive work ever produced about public affairs management and is richly rewarding for both practitioners and academics in the field.
