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Negotiation
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Negotiation
Creating Agreements in Business and Life



September 2023 | 472 pages | SAGE Publications, Inc
Negotiation is much more than making a deal; it's a life skill.

Negotiation: Creating Agreements in Business and Life explores the theory and practice of negotiation while unpacking how to develop the head, heart, hand, and stomach of a successful negotiator. Authors Brad Winn and Marc Sokol frame negotiation as a dynamic, creative process that can produce lasting positive results for all parties involved.

Practical applications, role-play exercises, and cases provide students with ample opportunities to sharpen their negotiation skills to become confident, capable negotiators in the workplace and in everyday life.

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SECTION 1: INTRODUCTION
 
Chapter 1: Negotiations: Let’s Make a Deal!
 
Chapter 2: The Value of Negotiating: Getting the Real Deal
 
SECTION 2: NEGOTIATION BASE CAMP
 
Chapter 3: Preparing to Negotiate: Getting Ready
 
Chapter 4: Dividing Up the Pie: Getting Your Fair Share
 
Chapter 5: Creating Win-Win Agreements: Getting Creative
 
SECTION 3: NEGOTIATION MASTER CAMP
 
Chapter 6: Negotiation Styles: Getting to Your Strengths
 
Chapter 7: The Psychology of Persuasion: Getting into their Heads
 
Chapter 8: Communication & Trust: Getting Understanding
 
Chapter 9: Power and Ethics: Getting Empowered
 
Chapter 10: Leadership & Career Negotiations: Getting It Done
 
SECTION 4: NEGOTIATION CHALLENGE CAMP
 
Chapter 11: Managing Conflict and Mediation: Getting to Agreement
 
Chapter 12: Negotiating in Special Situations: Getting Specialized

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