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Some interesting insights and examples for marketing students that want to understand more about how the senses influence consumer decision-making.

Mrs Nicole Gould

Strong text on how Marketing is moving to engage all the senses.

Mr Ollie Brook

The book is not relevant to my course; also it is very repetitive

Dr Mara Miele

Not adopted since it couldn't be align with the syllabus.

Dr Sandhiya Goolaup

Experiential marketing is essential for all brands - especially hospitality brands. The 5 senses are in overdrive within hospitality experiences, therefore, this book is essential for our courses.

Dr alexandra jane kenyon

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