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Qualitative Research
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Qualitative Research

Sixth Edition
Edited by:
  • David Silverman - Visiting Professor at the University of Technology, Sydney and King’s College, London, Emeritus Professor at Goldsmiths’ College, Visiting Professor Emeritus at Leeds University Business School and Adjunct Professor at Queensland University of Technology
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November 2025 | 512 pages | SAGE Publications Ltd

A new edition of Qualitative Research reflects its importance in the field, demonstrated by the 11000 citations of previous iterations. This sixth edition offers a newly updated introduction to cutting edge issues, written by leading scholars in our field. Chapters from the fifth edition have been revised and updated by their distinguished authors. In addition, reflecting the changing face of qualitative research in a digital age, five new chapters have been added:

  • Narrative ethnography [Gubrium, Holstein and Marvasti]
  • Document analysis [Lewis and Atkinson]
  • Analysing online data [Giles]
  • Using AI in qualitative analysis [Schmieder]
  • Ways of working with Visual and Online Data [Danby].

This new edition addresses what is missing from the methodology sections of many published journal articles, As Richard Fitzgerald has pointed out: ‘The actual work of doing research is often sanitized or hidden in ‘method reports’. This collection aims to supply what Fitzgerald calls the ‘missing what’ of research. It also offers a very different take on the nature of qualitative research [QR] from that found in many other articles and textbooks. We argue that:

  • QR is a theoretically driven enterprise
  • QR complements quantitative research in particular by entering into the ‘black box’ of how social phenomena [including interviews and focus groups] are constituted in real time
  • QR is as much about social practices as about experience
  • QR is, or should be, a credible, rigorous enterprise. 

As an edited book, this is ideal for final year students, as well as people beginning masters and doctoral programmes. The most comprehensive qualitative research book available, it is the perfect all-in-one companion for any student embarking on a qualitative research course or project. It introduces students to the big picture of qualitative research, teaching both the ‘why’ and the ‘how to’ of getting started, selecting a method and conducting research and data analysis. It is written by world experts of the highest calibre who are upfront about their analytic positions, but distilled into an accessible language and format for beginning researchers who will soon be tackling their own research study, whether at an undergraduate or postgraduate level. The particular added value of Qualitative Research is that it gives you an entrée into qualitative methods from leading experts in the field who address the needs of students who need to brush up their research skills prior to their own research projects.

 
Part I: Setting The Scene
David Silverman
Chapter 1: Introducing Qualitative Research
Ross Koppel and Joel Telles
Chapter 2: Addressing Social Problems through Qualitative Research
Anne Ryen
Chapter 3: Ethics and qualitative research
 
Part II: Interviews And Focus Groups
Jody Miller and Barry Glassner
Chapter 4: The 'Inside' and the 'Outside': Finding Realities in Interviews
James A. Holstein and Jaber F. Gubrium
Chapter 5: Interviewing as a form of Narrative Practice
Sue Wilkinson
Chapter 6: Analysing Focus Group Data
 
Part III: Ethnography
Erika Cellini and Giampietro Gobo
Chapter 7: Ethnographic Practices: Theory, Method, Trends
Thomas Eberle and Christoph Maeder
Chapter 8: Organizational Ethnography
Marie Buscatto
Chapter 9: Practising Reflexivity in Ethnography
 
Part IV: Texts
Katarina Jacobsson
Chapter 10: Analysing Documents through Fieldwork
Jamie Lewis and Paul Atkinson
Chapter 11: Documents and Documentation
 
Part V: Talk
Jonathan Potter
Chapter 12: Discursive Psychology – cognition and emotion in interaction
John Heritage
Chapter 13: Conversation Analysis: Practices and Methods
 
Part VI: Expanding Technologies
David C. Giles
Chapter 14: Analysing online data
Johann W. Unger, Ruth Wodak and Majid Khosravinik
Chapter 15: Using CDA on internet data
Christian Schmieder
Chapter 16: Researchers and Machines: Navigating the methodologically responsible use of Artificial Intelligence Tools in Data Analysis
 
Part VII: Visual Data
Susan Danby and Michael Emmison
Chapter 17: Analysing visual data
Christian Heath
Chapter 18: Video and the Analysis of Social Interaction
 
Part VIII: Qualitative Data Analysis
Tim Rapley
Chapter 19: Some pragmatics of qualitative data analysis
Nanna Mik-Meyer
Chapter 20: Multimethod Qualitative Research
Anthony Bryant and Kathy Charmaz
Chapter 21: Constructing Grounded Theory Analyses
Jaber Gubrium, James Holstein and Amir Marvasti
Chapter 22: Narrative ethnography and Everyday Storytelling
Mary Dixon-Woods
Chapter 23: Systematic reviews and qualitative methods
Libby Bishop
Chapter 24: Secondary analysis of qualitative data
Anssi Peräkylä
Chapter 25: Validity in research
Amir Marvasti
Chapter 26: The three faces of writing qualitative research: practice, genre and audience

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