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Designing Surveys
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Designing Surveys
A Guide to Decisions and Procedures

Third Edition

A step-by-step guide to conducting surveys, with an emphasis on critical thinking and views on critically assessing surveys conducted by others

July 2013 | 440 pages | SAGE Publications, Inc
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This book is a comprehensive guide to the whole survey research process. Much more than a practical 'how-to' guide, the book presents the material in a social science context which is both thorough yet accessible. It provides a timeline and follows the steps of research including preparing for, designing, and implementing survey research, and includes a section on survey ethics. After reading this book, students are well equipped to conduct their own surveys and, just as importantly, critically assess surveys done by others. The Third Edition brings the book up to date with the latest developments in online tools.

 
1. Survey Practice
 
2. Survey Error
 
3. Planning the Survey: The Hierarchy of Decisions
 
4. Data Collection I: Selecting a Method
 
5. Sampling I: Concepts of Representation and Sample Quality
 
6. Sampling II: Population Definition and Frames
 
7. Sampling III: Sample Size and Sample Design
Methodology Appendix 1: Using Models in Sampling

 
 
8. Questionnaire Development I: Measurement Error and Question Writing
 
9. Questionnaire Development II: Questionnaire Structure
Methodology Appendix 2: Questionnaire Evaluation Workshop

 
 
10. Questionnaire Development III: Pretesting
Methodology Appendix 3: Cognitive Interviewing Workshop

 
 
11. Data Collection II: Controlling Error in Data Collection
Methodology Appendix 4: An Overview of Organization Surveys

 
 
12. Post-Survey Statistical Adjustments and the Methodology Report
 
Appendix A: UM Undergraduate Student Survey
 
Appendix B: Maryland Crime Survey
 
Appendix C: AAPOR Code of Professional Ethics
 
Appendix D: Internet Resources

Good book, fits my teaching needs

Dr Elise Øby
Curriculum, Østfold University College
March 14, 2020
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Excellent text for the novice or experienced researcher

Miss Tracey Barnfather
Midwifery Division, Northampton University
May 6, 2015
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A useful textbook for helping our students with the design of their project research surveys.

Mr Justin Luker
Department of New Media & Technologies, Bucks New University
March 10, 2015
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Its specificity in designing surveys makes it a reference manual in this area. On the other side are needed other manuals that explain what to do with the colected data.

Professor Luis Ribeiro
Radiologia, Escola Superior de Saude - U Algarve
February 12, 2015
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At last a truly comprehensive guide to the process of designing and doing surveys of all types

Invaluable resource

Mr Paul Kiff
Graduate School, University of East London
February 5, 2015
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Designing surveys has explored the broad principles for sampling and has addressed representative sampling issues. Researchers at all levels stand to benefit from reading the areas of the book that are applicable to their survey design.

Ms Emma Etuk
St Bart's Schl of Nursing & Midwifery, City University
December 19, 2014
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Recommended reading for any student (or tutor!) planning a survey for their research dissertations. An excellent guide.

Dr Adrian Hunnisett
Research, McTimoney College of Chiropractic
May 21, 2014
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This book helped me a lot in planning a survey based seminar.

Professor Ilona Heldal
Information and Communication Technologies, Interaction Lab
April 22, 2014
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Perfect for undergraduate students

Dr Peter Yacobucci
Political Science Dept, Buffalo State College
April 1, 2014
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This book offers a wealth of practical support in designing surveys. It tackles the challenges within use of surveys as well as the opportunities.

Dr Anthony Hickey
School of Nursing, Salford University
February 17, 2014
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Sample Materials & Chapters

Chapter 1 Survey Practice

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