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Social Psychology
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Social Psychology

Third Edition

Other Titles in:
Social Psychology (General)

January 2026 | 568 pages | SAGE Publications, Inc
Social Psychology, Third Edition invites students to discover the relevance of social psychology in their everyday lives. Authors Thomas Heinzen, Wind Goodfriend, and new co-author Gary Lewandowski capture students' interest by weaving stories drawn from personal experience with compelling examples from daily life, all carefully placed in historical and cultural context. Social psychology is presented as an evolving conversation, with chapters building on core questions central to psychological inquiry and a methods-in-context approach that fosters scientific literacy. This new edition has been thoroughly updated with new pop culture examples, expanded neuropsychology coverage, deeper critiques of the Zimbardo and Milgram studies, and nearly 200 new citations from the latest research. It also introduces two brand-new mini-chapters and a fresh authorial voice that enhances the book’s conversational tone and accessibility.

This text is offered in Sage Vantage, an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support.
 
Preface
 
About the Authors
 
Chapter 1: An Introduction to Social Psychology
What Is Social Psychology?

 
What Are Some Big Questions Within Social Psychology?

 
How Can Social Psychology Make My Life Better Now?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 2: Research Methods
How Do Social Psychologists Design Studies?

 
How Do Experiments Work in Social Psychology?

 
How Can I Recognize Trustworthy Research?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 3: The Social Self
How Do We Understand the “Self”?

 
How Do We Know the Self Is Social?

 
Are We Honest About Ourselves?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 4: Social Cognition
How Do We Think?

 
Why Are There Flaws in Our Mental Machinery?

 
Where Does Intuition Come From—and Can We Trust It?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 5: Person Perception
What Happens During and After Forming First Impressions?

 
How Do We Explain Other People’s Behavior?

 
Why Do We Misjudge One Another?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 6: Attitudes and Persuasion
What Are Attitudes and Where Do They Come From?

 
Do Attitudes Predict Behavior?

 
How Do Attitudes Change?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 7: Social Influence: Conformity, Social Roles, and Obedience
What Types of Social Influence Exist?

 
What Social Forces Compel Conformity?

 
How Do Social Roles and Obedience to Authority Influence Us?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 8: Group Processes
Why Are Groups So Important to Us?

 
How Do Groups Influence Individual Performance?

 
How Can Individuals Influence Groups?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 9: Stereotyping, Prejudice, and Discrimination
Why Do We Keep Using Stereotypes?

 
How Do Stereotypes Turn Into Prejudice?

 
How Can We Reduce Prejudice and Discrimination?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 10: Helping and Prosocial Behavior
What Motivates People to Help Others, in General?

 
Why Are Some People More Helpful Than Others?

 
What Circumstances Make Helping More or Less Likely?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 11: Aggression
What Is Aggression?

 
Why Are Humans Aggressive?

 
How Can We Manage or Reduce Aggression?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Chapter 12: Intimate Relationships
What Causes Attraction?

 
How Do We Decide to Commit to a Particular Relationship?

 
How Do Gender and Culture Influence Relationships?

 
Chapter Summary

 
Critical Thinking, Analysis, and Application

 
Key Terms

 
 
Applied Mini-Chapters
 
A: Social Psychology and Sports
What Is Sport Psychology?

 
What Is Fan Psychology?

 
Key Terms

 
 
B: Social Psychology of Law and the Courtroom
How Do Psychology and Law Fit Together?

 
What Do Social Psychologists Know About False Confessions and Eyewitness Testimony?

 
Key Terms

 
 
C: Social Psychology and Relationship Violence
What Does Relationship Violence Look Like?

 
How Can Survivors Heal and Move Forward?

 
Key Terms

 
 
D: Social Psychology and Cult Indoctrination
What Makes a Group Qualify as a “Cult”?

 
How Do Cults Recruit and Exploit People?

 
Key Terms

 
 
E: Social Psychology of Stress and Health
How Do Environmental Stressors Influence Health?

 
How Can Social Psychology Improve Medical Adherence?

 
Key Terms

 
 
F: Social Psychology: The Joy of a Sustainable Environment
What Are Threshold Effects?

 
How Can Social Psychologists Contribute to a Sustainable Environment?

 
Key Terms

 
 
G: Social Psychology and Happiness: Positive Psychology
What Is Positive Psychology?

 
How Is Positive Psychology Changing?

 
Key Terms

 
 
References
 
Glossary
 
Subject Index

Supplements

Instructor Resource Site

Instructor Resource Site

The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.

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Instructor Resources
      1. Instructor Resources 
        Online resources included with this text 
         
        The online resources for your text will be available here upon publication, including a test bank and editable, chapter-specific PowerPoint® slides. 
         
        For additional information, custom options, or to request a personalized walkthrough of these resources, please contact your sales representative

  • This text is my favorite social psychology text I've encountered. The text is written in a conversational, accessible style that conveys to students that this is a field that is interesting and applicable to their everyday lives.

    April Dye
    Carson-Newman University
    Pre pub Review

    I love the book's focus on research and critical thinking throughout each chapter!

    Julie Prosser
    Saint Martin's University
    Pre pub Review

    My students love how engaging and applied this textbook is with its activities, examples, various applied mini chapters at the end, accompanying case studies workbook with discussion questions, etc. It provides good depth of coverage in terms of research, key terms and theories, while the tone is conversational and accessible. Students say they actually enjoy reading it!

    Dr. Anomi G. Bearden
    Red Deer Polytechnic
    Pre pub Review

    Sample Materials & Chapters

    Preface, Chapters 1-2


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