You are here
Join us...
- How do you teach your Marketing class?
- Do you imbed digital marketing in your teaching throughout?
- Would you like your students to be more engaged with the content?
Read Principles of Marketing for a Digital Age, 2e with fellow Marketing lecturers around the world, share your best strategies for effective learning and revolutionise your own teaching in return by finding out how your colleagues do it!
Sage and Perusall, the premier social learning platform, have partnered to provide a first-of-its kind experiment: an asynchronous book reading group across different time zones, for the award-winning Principles of Marketing for a Digital Age, 2e.
How it works
Across the month of April, starting on Monday, 3rd April we will provide you with exclusive access to Principles of Marketing for a Digital Age, 2e, divided into four sections, one section per week. You will be able to actively engage with the content at your own pace, add comments and questions as you read the text, interact with other participants and ask Tracy Tuten, the author, your questions directly.
Explore the book
Student-led in its design and development and integrating digital and social media throughout, Principles of Marketing for a Digital Age 2nd edition has been updated to include Covid-19’s implications on consumer behaviour, over 30 case studies from global companies, and a sustainability feature that aligns with the UN’s Principles for Responsible Management Education (PRME) initiative.
Online resources include PowerPoints, a testbank, selected content from SAGE Business Cases and a teaching guide for lecturers and additional video content and further reading for students.
Here’s a preview.
* Winner of the TAA 2021 Most Promising New Textbook Award *
"Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy."
– Textbook and Academic Authors Association (TAA) Judges Panel
Meet the author
Tracy L. Tuten is a professor of marketing at Sofia University, USA and author of several books including co-author of the award-winning textbook, Social Media Marketing.
A two-time Fulbright Scholar, she frequently speaks around the world on marketing topics. She’s been recognized with teaching awards at her respective institutions and with national awards, such as the O’Hara Leadership Award in Direct & Interactive Marketing Education.
Follow her updates on Twitter @brandacity