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Analyzing Visual Data
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Analyzing Visual Data

Volume: 24
June 1992 | 88 pages | SAGE Publications, Inc
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This volume provides a basic framework for using visual data - namely still photographs - as a tool for social analysis. The authors determine the importance of theoretical assumptions in analyzing these data and provide advice on how to use photographs in cognitive, symbolist and structuralist research. The book is richly illustrated with examples ranging from Native American masks to perfume advertisements.
 
Introduction
 
The Use of Photographs in a Discipline of Words
 
Analyzing the Content of Visual Representations
 
Symbolist and Structuralist Analyses of Visual Representations
 
The Social Organization of Visual Experience

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ISBN: 9780803934351
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