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Designing Health Messages
Approaches from Communication Theory and Public Health Practice
Edited by:
- Edward W. Maibach - George Mason University, Australia
- Roxanne Louiselle Parrott - Pennsylvania State University, USA
Other Titles in:
Health Communication
Health Communication
April 1995 | 320 pages | SAGE Publications, Inc
How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential aid to designing messages for use in health communication campaigns.
PART ONE: THEORY-DRIVEN APPROACHES TO HEALTH MESSAGE DESIGN
Roxanne Louiselle Parrott
Motivation to Attend to Health Messages
David R Holtgrave, Barbara J Tinsley and Linda S Kay
Encouraging Risk Reduction
Edward W Maibach and David Cotton
Moving People to Behavior Change
Jerold L Hale and James Price Dillard
Fear Appeals in Health Promotion Campaigns
Jennifer L Monahan
Thinking Positively
Michael Pfau
Designing Messages for Behavioral Inoculation
Erica Weintraub Austin
Reaching Young Audiences
Kim Witte
Fishing for Success
PART TWO: AUDIENCE-CENTERED STRATEGIES FOR HEALTH MESSAGE DESIGN
Glen J Nowak and Michael J Siska
Using Research to Inform Campaign Development and Message Design
Michael D Slater
Choosing Audience Segmentation Strategies and Methods for Health Communication
John McGrath
The Gatekeeping Process
R Craig Lefebvre et al
Use of Database Marketing and Consumer-Based Health Communication in Message Design
PART THREE: COMBINING THEORY AND PRACTICE: ADDITIONAL CONSIDERATIONS
Sharon Lee Hammond
Supplementing Health Campaign Messages
Roxanne Louiselle Parrott, Mary Louise Kahl and Edward W Maibach
Enabling Health
Very well organised book with up to date concepts
Education, Coventry University College
June 2, 2016
Very well suited for campaigns related to behavior change etc.
Communications , Barry University
January 14, 2016
