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Designing Surveys
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Designing Surveys
A Guide to Decisions and Procedures

Third Edition

A step-by-step guide to conducting surveys, with an emphasis on critical thinking and views on critically assessing surveys conducted by others



July 2013 | 440 pages | SAGE Publications, Inc
This book is a comprehensive guide to the whole survey research process. Much more than a practical 'how-to' guide, the book presents the material in a social science context which is both thorough yet accessible. It provides a timeline and follows the steps of research including preparing for, designing, and implementing survey research, and includes a section on survey ethics. After reading this book, students are well equipped to conduct their own surveys and, just as importantly, critically assess surveys done by others. The Third Edition brings the book up to date with the latest developments in online tools.
 
1. Survey Practice
 
2. Survey Error
 
3. Planning the Survey: The Hierarchy of Decisions
 
4. Data Collection I: Selecting a Method
 
5. Sampling I: Concepts of Representation and Sample Quality
 
6. Sampling II: Population Definition and Frames
 
7. Sampling III: Sample Size and Sample Design
Methodology Appendix 1: Using Models in Sampling

 
 
8. Questionnaire Development I: Measurement Error and Question Writing
 
9. Questionnaire Development II: Questionnaire Structure
Methodology Appendix 2: Questionnaire Evaluation Workshop

 
 
10. Questionnaire Development III: Pretesting
Methodology Appendix 3: Cognitive Interviewing Workshop

 
 
11. Data Collection II: Controlling Error in Data Collection
Methodology Appendix 4: An Overview of Organization Surveys

 
 
12. Post-Survey Statistical Adjustments and the Methodology Report
 
Appendix A: UM Undergraduate Student Survey
 
Appendix B: Maryland Crime Survey
 
Appendix C: AAPOR Code of Professional Ethics
 
Appendix D: Internet Resources

Surveys are common method of data collection for nursing research therefore Designing Survey provides an adequate coverage and depth of the topic.

Mr Yong-Shian Goh
School of Health Science, Nanyang Polytechnic
October 8, 2013

Great little book, comprehensive information. The decision making aspect is excellent for students

Mrs Sarah Harper
Hotel Tourism & Retail Management, Robert Gordon University
September 24, 2013

This is very good book for those who want to design survey. It is a practical guide to the whole survey research process. It also gives very good reference to further and more in-depth reading around each topic.

Dr. Maryam Ba-Break

Dr Maryam Ba-Break
Nuffield Ctr for Int'l Health & Dev, Leeds University
September 19, 2013

This is great stuff! In a ntshell we have a higly readable book that is both a reference text and a cook book for junior and experienced researchers. Ideal for research courses/modules with few contact hours and a lot of self-study.

Dr Robert Goedegebuure
International Studies , Maastricht School of Management (MSM)
September 18, 2013

An excellent book for people preparing surveys. This book would in some ways have been 'overkill' for many of the learners on our Access To HE course, however I would happily have recommended it to the class as a reference book. The table on p191 alone would have been so beneficial!

Sadly, we no longer run the Access to HE course at the college. Consequently I'm not in a position to promote the book.

Mr John Ellis
CLL, Prior Pursglove College
September 10, 2013

This book is a quality text on survey design, however, it is not quite as detailed as I was hoping on some elements such as data analysis, which I would need to adopt the text as a primary textbook.

Dr Amy Irwin
School of Psychology, Aberdeen University
August 5, 2013
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Chapter 1 Survey Practice


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