academic-icon Created with Sketch. Professional BookOptimal Database MarketingStrategy, Development, and Data MiningRonald G Drozdenko, Perry D DrakePublished: May 2002From £185.00 Inspection copy available
academic-icon Created with Sketch. Professional BookThe Ultimate Secrets of AdvertisingJohn Philip JonesPublished: December 2001From £109.00 Inspection copy available
academic-icon Created with Sketch. Professional BookQualitative Methods for Marketplace ResearchShay SayrePublished: April 2001From £128.00 Inspection copy available
academic-icon Created with Sketch. Professional BookConstructing Effective QuestionnairesRobert A. PetersonPublished: February 2000From £128.00 Inspection copy available
academic-icon Created with Sketch. Professional BookUncover the Hidden Power of Television Programming... and Get the Most from Your Advertising BudgetKevin J. Clancy, David W. LloydPublished: September 1999From £81.00
academic-icon Created with Sketch. Professional BookHow to Use Advertising to Build Strong BrandsJohn Philip JonesPublished: August 1999From £109.00 Inspection copy available
academic-icon Created with Sketch. Professional BookThe Mass Marketing of PoliticsDemocracy in an Age of Manufactured ImagesBruce I. NewmanPublished: August 1999From £109.00 Inspection copy available
academic-icon Created with Sketch. Professional BookDeveloping a Market OrientationRohit DeshpandePublished: May 1999From £109.00 Inspection copy available
academic-icon Created with Sketch. Professional BookThe Advertising BusinessOperations, Creativity, Media Planning, Integrated Communications,First EditionJohn Philip JonesPublished: March 1999From £152.00 Inspection copy available
academic-icon Created with Sketch. Professional BookSustainable MarketingManagerial - Ecological IssuesDonald A. FullerPublished: March 1999From £152.00 Inspection copy available
academic-icon Created with Sketch. Professional BookHow Advertising WorksThe Role of ResearchJohn Philip JonesPublished: July 1998From £128.00 Inspection copy available