academic-icon Created with Sketch. TextbookA Very Short, Fairly Interesting and Reasonably Cheap Book about Brand ManagementMichael Beverland, Pinar CankurtaranPublished: January 2025From £16.99 Inspection copy available
academic-icon Created with Sketch. TextbookBrand ManagementCo-creating Meaningful Brands,Third EditionMichael Beverland, Pinar CankurtaranPublished: March 2024From £46.99 Inspection copy availableClick for online resources
academic-icon Created with Sketch. TextbookThe New MarketingHow to Win in the Digital AgeCheryl Burgess, Mark BurgessPublished: August 2020From £37.99 Inspection copy availableClick for online resources
academic-icon Created with Sketch. TextbookDigital LuxuryTransforming Brands and Consumer ExperiencesWided BatatPublished: May 2019From £39.99 Inspection copy available
academic-icon Created with Sketch. TextbookBrands and BrandingFirst EditionStephen BrownPublished: August 2016From £31.99 Inspection copy available
academic-icon Created with Sketch. TextbookContemporary Brand ManagementFirst EditionJohny K. Johansson, Kurt A. CarlsonPublished: March 2014From £109.00 Inspection copy availableInstructor Teaching Site
academic-icon Created with Sketch. TextbookAd CritiqueHow to Deconstruct Ads in Order to Build Better AdvertisingNancy R. TagPublished: February 2012From £81.00 Inspection copy available
reference-icon Created with Sketch. Reference BookBrand ManagementFrancesca Dall'Olmo RileyPublished: December 2009From £675.00