Guide to Digital Innovation in the Cultural and Creative Industry

Edited by:

Sunghan Ryu - Shanghai Jiao Tong University, China
Yong Xiang - Peking University
Weimin Zhang - Shanghai Jiao Tong University, China

Series:
SAGE Works

Other Titles in:
Business & Management (General) | Culture and Media | Popular Culture (General)

May 2024 | 232 pages | SAGE Publications, Inc

Description

The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you're an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries.

Dive into:

Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels.
From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models.
Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption.
Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

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