Imaginization
New Mindsets for Seeing, Organizing, and Managing
- Gareth Morgan - York University, Canada
Gareth Morgan's worldwide reputation in the fields of management and organization studies is based on his innovative method of using simple, everyday metaphors to create new ways of managing. Following his immensely successful Images of Organization, in which he develops metaphors to explain the dynamics of organization, Imaginization goes one step further by developing metaphors that speak directly to people about how to get things done on the job.
Morgan shows managers, in business and nonprofit settings, how to form common metaphors to help them interpret and change organizational behaviour.
See Management and Organisations differently with this book.
Very use-full supplement to Morgan´s famous book Images of Organization which is essential reading in the course. Therefore, I recommend this book as supplemental. But Images of Organization is the classical text and remains the essential reading in the course.