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Introducing Communication Research
Paths of Inquiry
Fifth Edition
April 2024 | 344 pages | SAGE Publications, Inc
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book emphasizes the Internet and social media as both topics of, and tools for, communication research. The Fifth Edition adds new pedagogical features, a new social media and big data section in each method chapter, coverage throughout of the impact of artificial intelligence (AI) and particularly in relation to reporting and presenting research; and references the latest research and data sources related to changes in communication brought about by the COVID-19 pandemic.
Included with this title:
LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don't use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Included with this title:
LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don't use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Chapter 1: Foundations: The Ideas That Shape Our Research
Chapter 2: Getting Started: From Inspiration to Implementation
Chapter 3: Ethics: Our Responsibilities as Researchers
Chapter 4: Resources: Reading, Recording, and Reviewing Research
Chapter 5: Measurement: Research Using Numbers
Chapter 6: Sampling: Who, What, and How Many?
Chapter 7: Statistics: Choosing and Using Quantitative Tools
Chapter 8: Surveys: Putting Numbers on Opinions
Chapter 9: Experiments: Researching Cause and Effect
Chapter 10: Content Analysis I: Quantitative Understanding of Words and Images
Chapter 11: Content Analysis II: Qualitative Understandings of Words and Images
Chapter 12: Observation: Qualitative Understandings of Behaviors and Attitudes
Chapter 13: Now What? Reporting and Presenting Research Results
Supplements
Instructor Resource Site
Online resources included with this text
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including lecture notes, a test bank, and editable, chapter-specific PowerPoint® slides.
Online resources included with this text
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including lecture notes, a test bank, and editable, chapter-specific PowerPoint® slides.
Praise for the previous edition:
"Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style."
Southern Methodist University
"This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!"
Marist College
