Journal of Marketing Research
Mission
The Journal of Marketing Research (JMR) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing.
Editorial Objectives
JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.
Nature of JMR Research
JMR publishes articles representing the entire spectrum of topics in marketing. It welcomes diverse theoretical perspectives, and a wide variety of data and methodological approaches. JMR seeks papers that make methodological, substantive, and/or theoretical contributions. Empirical studies in papers that seek to make a theoretical and/or substantive contribution may involve experimental and/or observational designs and rely on primary data (including qualitative data) and/or secondary data (including meta-analytic data sets).
Methodological Contribution
Authors seeking to make a methodological contribution should compare their proposed new methods to established methods, indicating the circumstances under which the new methods are superior and why. The papers should also disclose limitations of the new methods. The papers should explain what the proposed methods might mean for understanding consumers, firms, or regulatory agencies. Papers that review methods to stimulate further research are also welcome.
Substantive Contribution
Authors seeking to make a substantive contribution should provide insights into marketing phenomena, and discuss their implications for practitioners, policy makers, and customers, among other stakeholders. Research in other disciplines such as economics, management, operations, or psychology may be used to generate insights into marketing phenomena. Papers that use analytical economic models should provide substantive insights into important marketing problems.
Theoretical Contribution
Authors seeking to make a theoretical contribution should build new theory in the field of marketing, and discuss its implications for practitioners, policy makers, customers and/or other stakeholders. Authors should highlight their theoretical contribution by briefly reviewing extant research and explaining how their work advances this research. To the extent they are relevant, authors should describe implications of their new theories for other disciplines.
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JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating additional research, and meet high standards of scholarship.
| Rebecca Hamilton | Georgetown University |
| Brett Gordon | Northwestern University, USA |
| Raghuram Iyengar | University of Pennsylvania, USA |
| Kapil Tuli | Singapore Management University, Singapore |
| Karen Page Winterich | Pennsylvania State University, USA |
| Roland T. Rust | University of Maryland, USA |
| Pradeep Chintagunta | University of Chicago, USA |
| Tülin Erdem | Leonard N. Stern School Professor of Business and Professor of Marketing at New York University |
| John R. Hauser | Massachusetts Institute of Technology, USA |
| Mary Frances Luce | Duke University, USA |
| John G. Lynch | University of Colorado, USA |
| Robert J. Meyer | University of Pennsylvania, USA |
| Michel Wedel | University of Maryland, USA |
| Paulo Albuquerque | INSEAD |
| Wilfred Amaldoss | Duke University, USA |
| Neeraj Arora | University of Wisconsin - Madison, USA |
| Simon Blanchard | Georgetown University, USA |
| Bryan Bollinger | New York University, USA |
| Eric Bradlow | University of Pennsylvania, USA |
| Anindita Chakravarty | University of Georgia, USA |
| Haipeng Chen | University of Iowa, USA |
| Luca Cian | University of Virginia, USA |
| Keisha Cutright | Duke University, USA |
| Preyas S. Desai | Duke University, USA |
| Jordan Etkin | Duke University, USA |
| Elea McDonnell Feit | Drexel University, USA |
| Eileen Fischer | York University, Canada |
| Jacob Goldenberg | Reichman University, Israel |
| Kelly Goldsmith | Vanderbilt University, USA |
| Jan B. Heide | University of Wisconsin-Madison, USA |
| Julie Irwin | University of Oregon, USA |
| Mathew Isaac | Seattle University, USA |
| Satish Jayachandran | University of South Carolina, USA |
| Kinshuk Jerath | Columbia University, USA |
| P. K. Kannan | University of Maryland, USA |
| Jura Liaukonyte | Cornell University, USA |
| Nicholas Lurie | University of Connecticut, USA |
| Girish Mallapragada | Indiana University, USA |
| Nitin Mehta | University of Toronto, Canada |
| Carl F. Mela | Duke University, USA |
| Martin Mende | Arizona State University, USA |
| Gergana Nenkov | Boston College, USA |
| Nailya Ordabayeva | Boston University, USA |
| Yesim Orhun | University of Michigan, USA |
| Vanessa M. Patrick | University of Houston, USA |
| Adithya Pattabhiramaiah | Georgia Institute of Technology, USA |
| Alok R. Saboo | Georgia State University, USA |
| Anthony Salerno | Vanderbilt University, USA |
| Jennifer Savary | University of Arizona, USA |
| Ann Schlosser | University of Washington, USA |
| Maura L. Scott | The Arizona State University, USA |
| Stephan Seiler | Imperial College London, UK |
| Aner Sela | University of Florida, USA |
| Bradley Shapiro | University of Chicago, USA |
| Jiwoong Shin | Yale University, USA |
| Rebecca Slotegraaf | Indiana University, USA |
| Stephen Spiller | UCLA, USA |
| S. Sriram | University of Michigan, USA |
| Claudia Townsend | University of Miami, USA |
| Nita Umashankar | San Diego State University, USA |
| Christophe Van den Bulte | University of Pennsylvania, USA |
| Katherine White | University of British Columbia, Canada |
| Kenneth C. Wilbur | University of California - San Diego, USA |
| Carolyn Yoon | University of Michigan, USA |
| Jie Zhang | University of Maryland, USA |
| Michael Ahearne | University of Houston, USA |
| Asim Ansari | Columbia University, USA |
| Jennifer Argo | University of Alberta, Canada |
| Anocha Aribarg | University of Michigan, USA |
| Alixandra Barasch | University of Colorado Boulder, USA |
| Michael Barone | University of Louisville,USA |
| Silvia Bellezza | Columbia University, USA |
| Ron Berman | University of Pennsylvania, USA |
| Alexander Bleier | Frankfurt School of Finance & Management, Germany |
| Lauren Block | Baruch College, USA |
| Michael Braun | Southern Methodist University, USA |
| Aaron R. Brough | Utah State University, USA |
| Norris Bruce | University of North Carolina at Chapel Hill, USA |
| Inyoung Chae | Sungkyunkwan University, South Korea |
| Amar Cheema | University of Virginia, USA |
| Yixing Chen | University of Notre Dame, USA |
| Zoey Chen | University of Miami, USA |
| Andrew Ching | Johns Hopkins University, USA |
| Doug Chung | The University of Texas at Austin, USA |
| Anatoli Colicev | University of Liverpool, UK |
| Yann Cornil | University of British Columbia, Canada |
| John Costello | University of Notre Dame, USA |
| Cynthia E. Cryder | Washington University in St. Louis, USA |
| Marcus Cunha Jr. | University of Georgia, USA |
| Hannes Datta | Tilburg University, Netherlands |
| Xiaoyan Deng | Ohio State University, USA |
| Ryan Dew | University of Pennsylvania, USA |
| Sara Dommer | Pennsylvania State University, USA |
| Rex Yuxing Du | University of Texas at Austin, USA |
| Peter Ebbes | HEC Paris, France |
| Ryan Smith Elder | Brigham Young University, USA |
| Daniel Fernandes | Católica-Lisbon School of Business and Economics, Portugal |
| Marc Fischer | University of Cologne, Germany |
| Dennis Fok | Erasmus Universiteit Rotterdam, Netherlands |
| Beth Fossen | Indiana University, USA |
| Jeff Galak | Carnegie Mellon University, USA |
| Huachao Gao | Texas A&M University, USA |
| Aaron M. Garvey | University of Kentucky, USA |
| Frank Germann | University of Notre Dame, USA |
| Manpreet Gill | University of South Carolina, USA |
| David Godes | Johns Hopkins University, USA |
| Shyam Gopinath | University of Iowa, USA |
| Mahima Hada | City University of New York, USA |
| Henrik Hagtvedt | Boston College, USA |
| Ryan Hamilton | Emory University, USA |
| Kyuhong Han | Korea University, South Korea |
| David Hardesty | University of Kentucky, USA |
| Colleen Harmeling | Florida State University, USA |
| Kelly Haws | Vanderbilt University, USA |
| Kelly Herd | University of Connecticut, USA |
| Donna L. Hoffman | George Washington University, USA |
| Sebastian Hohenberg | University of Münster, Germany |
| Brett Hollenbeck | University of California, Los Angeles, USA |
| Wayne D. Hoyer | University of Texas at Austin, USA |
| Ashlee Humphreys | Northwestern University, USA |
| Ayelet Israeli | Harvard University, USA |
| Baojun Jiang | Washington University in St. Louis, USA |
| Zhenling Jiang | University of Pennsylvania, USA |
| Pranav Jindal | Indian School of Business, India |
| Deborah Roedder John | University of Minnesota, USA |
| Leslie John | Harvard University, USA |
| Garrett Johnson | Boston University, USA |
| Vamsi Kanuri | University of Notre Dame, USA |
| Uma R. Karmarkar | University of California, San Diego, USA |
| Tony Ke | Chinese University of Hong Kong, Hong Kong |
| Kristopher Keller | University of North Carolina, Chapel Hill, USA |
| Uzma Khan | University of Miami, Department of Business, USA |
| Sara Kim | University of Hong Kong, Hong Kong |
| Ceren Kolsarici | Queen's University, Canada |
| Praveen K. Kopalle | Dartmouth College, USA |
| Thomas Kramer | University of California, Riverside, USA |
| Alok Kumar | University of Nebraska, USA |
| Daniella Kupor | Boston University, USA |
| Ralf Van der Lans | Hong Kong University of Science and Technology, China |
| Leonard Lee | National University of Singapore, Singapore |
| Saerom Lee | University of Guelph, Canada |
| Aurelie Lemmens | Erasmus University at Rotterdam |
| Krista Li | Indiana University, USA |
| Noah Lim | National University of Singapore, Singapore |
| Song Lin | Hong Kong University of Science and Technology, Hong Kong |
| Monika Lisjak | Arizona State University, USA |
| Jia Liu | Hong Kong University of Science & Technology, Hong Kong |
| Peggy Liu | University of Pittsburgh, USA |
| Xiao Liu | New York University, USA |
| Mitch Lovett | University of Rochester, USA |
| Joy Lu | Carnegie Mellon University, USA |
| Shijie Lu | University of Notre Dame, USA |
| Lan Luo | University of Southern California, USA |
| Liye Ma | University of Maryland, USA |
| Ashwin Malshe | University of Texas, San Antonio, USA |
| Murali K. Mantrala | University of Kansas, USA |
| Daniel McCarthy | University of Maryland, USA |
| Brent McFerran | Simon Fraser University, Canada |
| Shiri Melumad | University of Pennsylvania, USA |
| Himanshu Mishra | University of Utah, USA |
| Alokparna Monga | Georgia State University, USA |
| Erik Mooi | University of Melbourne, Australia |
| Sarah Moore | University of Alberta, Canada |
| Sarah Moshary | University of California, Berkeley, USA |
| Jim Mourey | DePaul University, USA |
| Brian Murtha | University of Kentucky, USA |
| Vishal Narayan | University of Connecticut, USA |
| Scott Neslin | Dartmouth College, USA |
| Sharon Ng | Nanyang Technological University, Singapore |
| Hristina Nikolova | Northeastern University, USA |
| Joseph C. Nunes | University of Southern California, USA |
| Jenny Olson | Indiana University, USA |
| Matthew Osborne | University of Toronto, Canada |
| Grant Packard | York University, Canada |
| Neeru Paharia | Arizona State University, USA |
| Dominik Papies | University of Tübingen, Germany |
| Sungho Park | Seoul National University, South Korea |
| Young-Hoon Park | Cornell University, USA |
| Joann Peck | University of Wisconsin-Madison, USA |
| Marina Puzakova | Lehigh University, USA |
| Anita Rao | Georgetown University, USA |
| Rebecca Reczek | The Ohio State University, USA |
| Scott Rick | University of Michigan, USA |
| Gaia Rubera | Bocconi University, Italy |
| Linda Court Salisbury | Boston College, USA |
| Adriana Samper | Arizona State University, USA |
| Amin Sayedi | University of Washington, USA |
| Lisa Scheer | University of Missouri - Columbia, USA |
| Jaideep Sengupta | Hong Kong University of Science and Technology, China |
| Huanhuan Shi | Texas A&M University, USA |
| Woochoel Shin | University of Florida, USA |
| Andrey Simonov | Columbia University, USA |
| Rosanna Smith | University of Illinois, USA |
| Tatiana Sokolova | Tilburg University, Netherlands |
| Mary Steffel | Northeastern University, USA |
| Sarang Sunder | Indiana University, USA |
| Courtney Szocs | Pennsylvania State University, USA |
| Debora Thompson | Georgetown University, USA |
| Remi Trudel | Boston University, USA |
| Anna Tuchman | Northwestern University, USA |
| Raluca Ursu | New York University, USA |
| J. Miguel Villas-Boas | University of California, Berkeley, USA |
| Madhubalan Viswanathan | Loyola Marymount University, USA |
| Echo Wen Wan | The University of Hong Kong, Hong Kong |
| Xin (Shane) Wang | Virginia Tech University, USA |
| Caleb Warren | University of Arizona, USA |
| Evan Weingarten | University of Southern California, USA |
| Kelley Gullo Wight | Indiana University, USA |
| Keith Wilcox | Texas A&M University, USA |
| Elanor Williams | Washington University in St. Louis, USA |
| Patti Williams | University of Pennsylvania, USA |
| Kaitlin Woolley | Cornell University, USA |
| Eugenia Wu | University of Pittsburgh, USA |
| Stefan Wuyts | Pennsylvania State University, USA |
| Sha Yang | University of Southern California, USA |
| Song Yao | Washington University in St. Louis, USA |
| Robert Zeithammer | University of California, Los Angeles, USA |
| Min Zhao | Boston College, USA |
| Bobby Zhou | University of Maryland, USA |
| Chen Zhou | University of South Carolina, USA |
| Yi Zhu | University of Minnesota, USA |
| Matt Weingarden | Exceutive Vice President, Communities and Journals |
| Marilyn Stone | Director, Academic Communities and Journals |
| Michelle Kritselis | Publisher, Academic Communities and Journals |
| T.J. Anderson | Academic Content Manager |
| Jess Barselow | Production Editor |
| Karin Horler | Senior Copy Editor |