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Improving the Quality

Volume: 40
Other Titles in:
Social Research Methods
October 1995 | 144 pages | SAGE Publications, Inc
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Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.
 
Introduction
 
The Basics of Question Design
 
Question Design
The Advanced Course

 
 
The Basics of Sampling
 
Pitfalls in Sampling
 
The Basics of Avoiding Nonresponse Errors
 
Additional Ways to Reduce Nonresponse Errors
 
The Benefits of Aesthetics and Good Management
 
Preparing the Data for Analysis
 
A Summary from a Total Survey Design Perspective

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ISBN: 9780803946637
£81.00
SAGE Research Methods Promotion

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

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