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Models for Innovation Diffusion
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Models for Innovation Diffusion



August 1985 | 88 pages | SAGE Publications, Inc
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
 
Basic Concepts
 
The Fundamental Diffusion Model
 
Flexible Diffusion Models
 
Extensions and Refinements
 
Illustrative Applications
 
Status and Outlook

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