Negotiation
Creating Agreements in Business and Life
- Brad Winn - Utah State University, USA
- Marc Sokol - Sage Consulting Resources, LLC
Negotiation: Creating Agreements in Business and Life explores the theory and practice of negotiation while unpacking how to develop the head, heart, hand, and stomach of a successful negotiator. Authors Brad Winn and Marc Sokol frame negotiation as a dynamic, creative process that can produce lasting positive results for all parties involved.
Practical applications, role-play exercises, and cases provide students with ample opportunities to sharpen their negotiation skills to become confident, capable negotiators in the workplace and in everyday life.
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Comprehensive coverage of negotiating from start to finish
An approachable, engaging and applied textbook on negotiation.
This book is an excellent introductory text to the area of negotiations. Reading this book would benefit any undergraduate student.
The authors have a conversational style which I think is not only very accessible for undergraduate students, but which is also something that would appeal very much to them. I can tell by reading this textbook that the authors genuinely care about students and their learning outcomes. Believe me, this isn’t always the case when I read a textbook!
This book’s organization is unique with its focus on foundational skills that build to more complex skills. This differs from texts that are thematic in their approach, which tackle power, ethics, bias, in a more linear fashion.
An easy-to-read guide that provides a basic foundation and review of key negotiation concepts. The book helps illuminate the importance of reflection and mindful negotiating.
