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New Directions in Critical Marketing Studies
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New Directions in Critical Marketing Studies

Four Volume Set
Edited by:
Other Titles in:
Marketing (General)
September 2013 | 1 656 pages | SAGE Publications Ltd
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This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the marketing discipline - the experienced editorial team of Mark Tadajewski and Robert Cluley have provided an invaluable service to scholars who cannot themselves spend the considerable time it takes to familiarise themselves with the spectrum of scholarship in this domain.

The four-volume collection speaks to important emerging trends in the field; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.

Volume One: Critical Marketing and Critiques of Marketing

Volume Two: Conceptual and Ethical Critiques

Volume Three: Power, Resistance and Marketplace Boundaries

Volume Four: The Structuring of Marketing and Consumer Practice

 
VOLUME ONE: CRITICAL MARKETING AND CRITIQUES OF MARKETING
 
PART ONE: HISTORY AND CRITICAL MARKETING
Mark Tadajewski
Toward a History of Critical Marketing Studies
Nikhilesh Dholakia
Finanzkapital and Consumers
How Financialization Shaped 20th Century Marketing

 
Stefan Schwarzkopf
The Consumer as 'Voter', 'Judge', and 'Jury'
Historical Origins and Political Consequences of a Marketing Myth

 
Mark Tadajewski
Reading 'the Marketing Revolution' through the Prism of the FBI
 
PART TWO: THEORETICAL AND CONCEPTUAL PERSPECTIVES ON CRITICAL MARKETING
Nikhilesh Dholakia
Being Critical in Marketing Studies
The Imperative of Macro-Perspectives

 
MarkTadajewski
Critical Marketing Studies
Logical Empiricism, 'Critical Performativity' and Marketing Practice

 
Janice Denegri-Knott, Detlev Zwick and Jonathan Schroeder
Mapping Consumer Power
An Integrative Framework for Marketing and Consumer Research

 
 
PART THREE: CRITIQUES OF MARKETING AND CRITICAL MARKETING
Brigitte Biehl-Missal and Michael Saren
Atmospheres of Seduction
A Critique of Aesthetic Marketing Practices

 
Kalman Applbaum
Getting to Yes
Corporate Power and the Creation of a Psychopharmaceutical Blockbuster Culture

 
Kalman Applbaum
Shadow Science
Zyprexa, Eli Lilly and the Globalization of Pharmaceutical Damage Control

 
Edd De Coverly et al
Hidden Mountain
The Social Avoidance of Waste

 
Pauline Maclaran et al
Praxis or Performance
Does Critical Marketing Have a Gender Blind-Spot?

 
 
PART FOUR: 'CRITICAL' SOCIAL MARKETING AND CRITIQUES OF SOCIAL MARKETING
Ross Gordon
Critical Social Marketing, Definition, Application and Domain
Tom Farrell and Ross Gordon
Critical Social Marketing
Investigating Alcohol Marketing in the Developing World

 
Christine Griffin
'Every Time I Do It I Absolutely Annihilate Myself'
Loss of (Self-) Consciousness and Loss of Memory in Young People's Drinking Narratives

 
Effi Raftopoulou and Margaret Hogg
The Political Role of Government-Sponsored Social Marketing Campaigns
Lauren Gurrieri, Josephine Previte and Jan Brace-Govan
Women's Bodies as Sites of Control
Inadvertent Stigma and Exclusion in Social Marketing

 
 
VOLUME TWO: CONCEPTUAL AND ETHICAL CRITIQUES
 
PART ONE: CONCEPTUALIZING CONSUMPTION AND THE CONSUMER
David Graeber
Consumption
Robert Cluley and Stephen Dunne
From Commodity Fetishism to Commodity Narcissism
Detlev Zwick and Nikhilesh Dholakia
The Epistemic Consumption Object and Post-Social Consumption
Expanding Consumer-Object Theory in Consumer Research

 
 
PART TWO: CO-CREATION, GOVERNMENTALITY AND THE LABOUR PROCESS
Bernard Cova and Daniele Dalli
Working Consumers
The Next Step in Marketing Theory

 
Detlev Zwick, Samuel Bonsu and Aron Darmody
Putting Consumers to Work
'Co-Creation' and New Marketing Governmentality

 
Robert Foster
The Work of the New Economy
Consumers, Brands and Value Creation

 
James Hamilton and Kristen Heflin
User Production Reconsidered
From Convergence to Autonomia and Cultural Materialism

 
Kurt Borchard and David Dickens
Mystification of the Labour Process in Contemporary Consumer Culture
 
PART THREE: SERVICE WORK(ERS), EXPERIENCE PRODUCTION AND CUSTOMER MANIPULATION
Marek Korczynski
The Point of Selling
Capitalism, Consumption and Contradictions

 
Per Skålén
Service Marketing and Subjectivity
The Shaping of Customer-Oriented Employees

 
Chris Warhurst and Dennis Nickson
A New Labour Aristocracy? Aesthetic Labour and Routine Interactive Service
Chris Warhurst and Dennis Nickson
'Who's Got the Look?' Emotional, Aesthetic and Sexualized Labour in Interactive Services
Marek Korczynski and Ursula Ott
Sales Work under Marketization
The Social Relations of the Cash Nexus?

 
Mark Stein
Toxicity and the Unconscious Experience of the Body at the Employee-Customer Interface
Jerzy Kociatkiewicz and Monika Kostera
Experiencing the Shadow
Organizational Exclusion and Denial within Experience Economy

 
 
PART FOUR: MARKETING ETHICS AND MORALITY
John Desmond
Levinas
Beyond Egotism in Marketing and Management

 
Deirdre Shaw and Kathleen Riach
Embracing Ethical Fields
Constructing Consumption in the Margins

 
Andreas Chatzidakis, Pauline Maclaran and Alan Bradshaw
'Heterotopian Space and the Utopics of Ethical and Green Consumption
Gretchen Larsen and Rob Lawson
Consumer Rights
An Assessment of Justice

 
 
VOLUME THREE: POWER, RESISTANCE AND MARKETPLACE BOUNDARIES
 
PART ONE: RESISTANCE AND ANTI-CONSUMPTION
Laura Portwood-Stacer
Anti-Consumption as Tactical Resistance
Anarchists, Subculture and Activist Strategy

 
Rohit Varman and Russell Belk
Nationalism and Ideology in Anti-Consumption Movement
Anna-Maria Murtola
Materialist Theology and Anti-Capitalist Resistance, or, 'What Would Jesus Buy?
 
PART TWO: RACISM, DISCRIMINATION AND WHITENESS
Mark Tadajewski
Character Analysis and Racism in Marketing Theory and Practice
Lawrence Glickman
'Buy for the Sake of the Slave'
Abolitionism and the Origins of American Consumer Activism

 
Julia Bristor, Renee Gravois Lee and Michelle Hunt
Race and Ideology
African-American Images in Television Advertising

 
Benjamin Bailey
Communicative Behavior and Conflict between African-American Customers and Korean Immigrant Retailers in Los Angeles
Christine Mallinson and Zachary Brewster
'Blacks and Bubbas'
Stereotypes, Ideology and Categorization Processes in Restaurant Servers' Discourse

 
Dawn Burton
'Reading' Whiteness in Consumer Research
 
PART THREE: MARKETPLACE INCLUSION AND STIGMATIZED CONSUMERS
Julie Ozanne, Canan Corus and Bige Saatcioglu
The Philosophy and Methods of Deliberative Democracy
Implications for Public Policy and Marketing

 
Bige Saatcioglu and Julie Ozanne
A Critical Spatial Approach to Marketplace Exclusion and Inclusion
Natalie Ross Adkins and Julie Ozanne
The Low-Literate Consumer
Kathy Hamilton
Low-Income Families and Coping through Brands
Inclusion or Stigma?

 
Stacey Menzel Baker
Consumer Normalcy
Understanding the Value of Shopping through Narratives of Consumers with Visual Impairments

 
 
PART FOUR: VIRTUAL CONSUMER PRACTICE AND CONSUMER SUBJECTIVITY
Janice Denegri-Knott
Consumers Behaving Badly
Deviation or Innovation? Power Struggles on the Web

 
Detlev Zwick and Nikhilesh Dholakia
Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing
Detlev Zwick and Janice Denegri-Knott
Manufacturing Customers
The Database as New Means of Production

 
 
VOLUME FOUR: THE STRUCTURING OF MARKETING AND CONSUMER PRACTICE
 
PART ONE: POLITICAL ECONOMY
Anna Tsing
Supply Chains and the Human Condition
Martin Donohoe
Flowers, Diamonds and Gold
The Destructive Public Health, Human Rights and Environmental Consequences of Symbols of Love

 
Kolson Schlosser
Regimes of Ethical Value? Landscape, Race and Representation in the Canadian Diamond Industry
Anke Schwittay
The Marketization of Poverty
Peter Griffiths
Ethical Objections to Fairtrade
Nancy Neiman Auerbach
Delicious Peace Coffee
Marketing Community in Uganda

 
 
PART TWO: STUDIES OF RELIGION AND RELIGIOSITY
Aliakbar Jafari
Islamic Marketing
Insights from a Critical Perspective

 
Samuel Bonsu and Russell Belk
Marketing a New African God
Pentecostalism and Material Salvation in Ghana

 
Elif Izberk-Bilgin
Infidel Brands
Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture and Islamism

 
 
PART THREE: GENDER, SEXUALITY AND THE CONSUMPTION OF PEOPLE AND ORGANS
Kasey Windels and Wei-Na Lee
The Construction of Gender and Creativity in Advertising Creative Department
Rosalind Gill
Empowerment/Sexism
Figuring Female Sexual Agency in Contemporary Advertising

 
Helen Malson et al
Post-Feminist Advertising Laid Bare
Young Women's Talk about the Sexually Agentic Woman of 'Midriff' Advertising

 
Maria Martinez Lirola and Jan Chovanec
The Dream of a Perfect Body Come True
Multimodality in Cosmetic Surgery Advertising

 
Monir Moniruzzaman
'Living Cadavers' in Bangladesh
Bioviolence in the Human Organ Bazaar

 
Julia Pennington et al
The Cross-National Market in Human Beings

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ISBN: 9781446273265
£710.00

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