Lars Bergkvist Zayed University, Abu Dhabi, UAE Lars Bergkvist, Professor of Marketing, Zayed University, Abu Dhabi, UAE. academic-icon Created with Sketch. TextbookMarketing CommunicationsObjectives, Strategy, TacticsJohn R Rossiter, Larry Percy, Lars BergkvistPublished: August 2018From £58.99 Inspection copy availableClick for online resources
academic-icon Created with Sketch. TextbookMarketing CommunicationsObjectives, Strategy, TacticsJohn R Rossiter, Larry Percy, Lars BergkvistPublished: August 2018From £58.99 Inspection copy availableClick for online resources
