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Qualitative Content Analysis
A Step-by-Step Guide
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November 2021 | 240 pages | SAGE Publications Ltd
In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data.
Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher.
To support you in choosing the best approach for your research, this book includes:
· Examples of how QCA can be applied to various research processes
· An introduction to text analysis and its different approaches
· Discussions of how to use QCA software to benefit your research
· An online how-to manual to help you get the most out of QCAmap software.
Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher.
To support you in choosing the best approach for your research, this book includes:
· Examples of how QCA can be applied to various research processes
· An introduction to text analysis and its different approaches
· Discussions of how to use QCA software to benefit your research
· An online how-to manual to help you get the most out of QCAmap software.
It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.
Introduction: Why Should we be Concerned With Qualitative Content Analysis?
Part I: Foundations of Text Analysis
Chapter 1: The Methodological Debate of Qualitative vs. Quantitative Research
Chapter 2: Importance of Text Analysis in Social Sciences
Chapter 3: Different Approaches of Text Analysis
Chapter 4: A Short History of Content Analysis
Chapter 5: Basic Principles of Qualitative Content Analysis
Chapter 6: Procedures of Qualitative Content Analysis
Chapter 7: Computer Programs for Supporting Qualitative Content Analysis
Part II: The 8 Step Qualitative Content Analysis Research Process
Chapter 8 Step 1: Forming the Research Question
Chapter 9 Step 2: Establishing the Theoretical Background of the Study
Chapter 10 Step 3: Designing the Study
Chapter 11 Step 4: Gathering Textual Material, Sampling
Chapter 12 Step 5: Choosing and Constructing Adequate Methods
Chapter 13 Step 6: Conducting the Study and Presenting the Results
Chapter 14 Step 7: Discussing Quality Criteria
Chapter 15 Step 8: Reflecting on Research Implications
Part III: Indications and Limitations of Qualitative Content Analysis
Supplements
Philip Mayring offers a clear, systematic, step-by-step formula for both undergraduate and postgraduate students and novice researchers interested in using qualitative content analysis. The book offers significant context, elaborate detail, and supplements this with clear examples of research in the everyday practice.
Lecturer in the Department of Arts & Culture Studies, Erasmus University Rotterdam
This book promises to be a well signposted and accessibly written ‘compelling read’ for novices and those new to Qualitative Content Analysis. It is also a `must’ for established researchers wishing to engage with the challenge of a new perspective on QCA. The text invites the reader to consider Content Analysis and appreciate the research journey using a novel and innovative approach. It offers ideas and suggestion, weaving together divergent principles, as well as proposing new tools and models, as means by which the intricacies and challenges littering Content Analysis might be navigated.
Head of Digital and Lifelong Learning, University of Kent
