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Dynamics of Media Writing
Adapt and Connect
Third Edition
- Vincent F. Filak - University of Wisconsin-Oshkosh, USA
October 2021 | 304 pages | SAGE Publications, Inc
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Preface
Acknowledgments
About the Author
PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD
Chapter 1. Know Your Audience
Chapter 2. Being Accurate, Relying on the Facts
Chapter 3. Grammar, Style and Language Basics
Chapter 4. Basic Media Writing
Chapter 5. Interviewing
Chapter 6. Writing for Websites and Blogs
Chapter 7. Social Media
Chapter 8. Law and Ethics in Media Writing
PART II. FOCUS ON NEWS MEDIA
Chapter 9. Reporting: The Basics and Beyond
Chapter 10. Writing for Traditional Print News Products
Chapter 11. Writing for Broadcast
PART III. FOCUS ON MARKETING MEDIA
Chapter 12. Public Relations
Chapter 13. Advertising
Chapter 14. Marketing
Glossary
Index
Supplements
Instructor Resources
Online resources included with this text
The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including a test bank; editable, chapter-specific PowerPoint® slides; media writing assignments; AP Style exercises; and tables and figures from the book.
I love that the textbook begins with teaching students about audience, and I love that it includes a chapter on foundational writing skills. The book flows at a good pace for my introductory-level students, and it is readable and interesting.
School of Edu, University Of Mississippi - University
October 31, 2024
I used the text this semester and it is fine. I chose it for the embrace of PR and bcast writing alongside journalistic. The social media chapter is quite weak, mostly explains what SM are, rather than strategies for using them professionally. The exercises seem useful at full glance but need more direction/guidance to work in my classrooms.
Mass Communication Dept, Linfield University
November 18, 2022