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It was very readable, very easy to use.
I liked the “Fill in the Blanks” task sections. I thought it was very nice to be able to write down in the same place I was learning.
I really enjoyed the use of colour to specify each different section and found it to be very fun and inviting.
I understood at each step exactly what I had to do and why it was a good idea to do so.
As a student, I found it very useful […] Very unique content.
It gives the reader a realistic overview of the real world and real digital marketing situations.
The main thing I have struggled with throughout my marketing modules is knowing which steps to include in a plan and when to include them. I think having a clear template would really help motivate me.
I can not see my textbook for instructors
Very practical book - ideal for class assignments to help students navigate in digital marketing planning
A very well presented and well laid out book. It is quite a quick read, but it very effective in it's content. It goes through the steps in a very easy to understand way - and well put together. The diagrams/illustrations make it all the more pleasurable to understand the content too. A great book - even if it's for reference. I would recommend this book to others.
